Affiliate Marketing – Getting More Out Of Google Adwords

You’ve probably heard of Google Adwords or Pay Per Click (PPC) advertising. Then you’ll know that it’s capable of making millionaires alongside broke and bankrupt marketers. But what factors are causing the difference? If you’d like to harness the awesome power of one of the world’s most effective online advertising mediums and avoid going bankrupt in the process, keep reading…

With Google Adwords, it’s all about ROI – Return On Investment. You spend money to make money, just like investing in stocks. The beauty is that if you’re smart and follow the right advice, you can pay a few dollars to make fifty or sixty back. Now that’s the kind of investment anybody would like to continue making everyday, and here’s 5 tips to get you started on a good return for your money on Adwords (even if you’re a real beginner)…

1. Make sure you use your keywords heavily in your ads and landing pages

This means in your ad title, ad description, ad display URL, in your landing page title, in your landing page meta description and also in the body text of your landing page. This will give you a really good quality score which will in turn reduce the cost per click on that keyword, hence opening up the profit margin for you.

2. Explore cheaper clicks on the content network

You’ve likely seen Google ads on other people’s webpages. That’s another form of PPC advertising which anyone can activate on the PPC campaign. All you need to do is select the content network option and pick your placements (the types of websites you want your ad to run on). Google automatically suggests high traffic websites based on the keywords you feed it, so there’s a high amount of relevance when you start running your ads on these websites. The beauty of the content network is that you can get the same ads in your normal campaign running at ridiculously lower cost per clicks. Again, this will open up your potential profit margins and reduce the risks of not breaking even or going into the negative!

3. Begin with higher costs per click

This is something many PPC advertisers overlook and is a very effective way to increase your profits in the long term. When you start out with higher costs per click, your ads get shown higher in the ad listings. Therefore more people click on your ad and this enhances the clickthough rate. When your clickthrough rate increases, so does your quality score. When your quality score increases, your cost per clicks goes down!

4. Use A/B split testing frequently

Your quality score (and subsequent cost per click) all starts with how many times your ad gets clicked. More to the point, if your ad doesn’t get clicked as much as it could be, then you’re leaving huge amounts of money on the table because no-one will ever reach your offer. So in order to increase the click through rate of your ads, you must split test different ad variations. Google has a simple split testing feature built in that allows you to easily set up multiple ads to run for the same keyword, and from there you can see which ad is getting the most clicks. Then you simply drop the low performing ads and begin a new test against your winning ad.

5. Fine tune your landing pages

The more relevant your landing pages are to the keyword that a visitor use to find your ad, and the more they click on it to reach your page, the better for everybody. The visitor gets what he/she wants, you get the sale, Google is happy as they earn more PPC revenue and even reward your performance with cheaper ads. But what attracts attention by a customer? Put yourself in your visitors shoes…

If you were searching for White Tennis Shoes in Google, then you saw an ad for White Tennis Shoes, you’d likely click on it right?

But when you click the ad and arrive at the website and the first thing you see is “Sporting Equipment, please pick a category…” then you’re going to click away very fast. However, if you landed on the page and saw “White Tennis Shoes, please select your shoe size and press enter”, then you’ve got a potential sale on your hands. It is a rather simple concept.

The truth is you’ll have to put some effort into creating multiple landing pages for different keywords, but the payoff is great when you are making money online while other are stressing about their ad expenses, not knowing if they will gain or loose money with their ad campaigns.

REMARK

Both the Commission Blueprint and Niche Blueprint courses include training modules for Google Adwords and PPC Advertising.